Looking to increase sales and attract more customers for your company?

Target Leaflet Distribution is a small local operation based in Ipswich, Suffolk. The company has formed as a result of one of our sister companies having had a bad experience using a leaflet distribution company for marketing. 50,000 leaflets were distributed (supposedly) and not one call came as a result, something had gone dreadfully wrong!

Target Leaflet Distribution have an excellent team of 5 reliable distributors who deliver our leaflets every week. We frequently visit homes and ‘back check’ to ensure delivery reliability.

Because our leaflet delivery prices are the cheapest by far anywhere, our minimum order is 5000 leaflets.

We guarantee delivery or your money back!

For more information, please take a look at our FAQ page.

Note: Clicking the above link will take you to a page on our main site

Door to Door Marketing: The Best Advertising Strategy in Local Markets like Essex

Door to door marketing is also known as a field job for many marketing professionals. Once a career that was looked down upon and restricted to vacuum cleaners and household appliances, it has now gained popularity as one of the most successful marketing initiatives.
What does it do for the company who employs this kind of to the household marketing in its promotional strategies? Now, more than just direct selling, door to door marketing is positioned as a marketing strategy in a bid to get loyal and permanent customers in Essex. Nowadays, in door marketing, the people who represent utility companies will show you ways to save money on subscription to these services by distributing coupons. For instance, if you regularly buy a certain magazine once a month, the marketing professional of that company will try to convert you into a loyal customer by giving a subscription offer to the particular magazine for 12 months at a discounted price. It will definitely be an offer that you wouldn’t be able to resist. Of course, the traditional door to door selling approach whereby things like home improvement products and cleaning products are sold, still do brisk business.
These marketing professionals also do flyer marketing in the form of leaflet distribution. Companies who want to make use of these strategies contact a Target Leaflets & flyer distribution company and give them leaflets of their products and latest offers to people who distribute them to the households. Things are turning out to be brighter for door to door marketing for everyone involved in it; both the consumer and the company who undertakes it.

Build Your Business Fast With Leaflet Distribution

In these recent times of increasing concern over reduced consumer spending, many companies are now looking for a cost effective way to grab a fast evaporating market share. Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and businesses without the expense involved in Television and Radio commercials and yet more exclusive than Newspaper advertising.

Once seen as the ‘poor man’s promotion’, of all the below the line methods of advertisement, leaflet distribution is fast becoming mainstream. This owes mainly to the cost effectiveness. Target Leaflet Distribution will charge a fixed rate per thousand flyers distributed, meaning a well managed, targeted door drop campaign can produce excellent results.

Leaflet distribution can be a fantastic way to build up brand recognition over a period of time. The key thing to remember is that on the first occasion your leaflet hits a doormat, your potential customers may not have any need for your services. The likelihood is that they may have to target the same area on a monthly basis. The point is that eventually, when they happen to need that leak fixed, lawns mowed, or even take away meal, because your material has landed consistently in their homes every week / month, the company that they use will be yours.

No form of advertising produces instant response, and doing one door drop will not make you millions. Building brand recognition is hard work, and can take weeks sometime months to achieve. It’s easy to fall at the first hurdle and get disheartened when the enquiries don’t come flooding in from the very first drop. Conducting a targeted leaflet distribution campaign over a period of time, dropping to the same houses each month is certainly not the easy way out, and will never be regarded as a quick fix. It is however, a sustainable way to ensure steady growth of your business in an increasingly tough market place.

Contact Target Leaflets for your Leaflet distribution in Ipswich, Suffolk, Colchester and Essex.


Excellent Results

I got a direct call from a customer last week. Not to moan or complain about the service they’d received, but to express surprise (and not a small amount of delight) at the success of a recent campaign we had done for them. It had far outweighed their predictions in terms of a return on investment.

I’m not telling you about this purely to make Target Leaflets look good – although I admit there’s a small amount of that too! – but it did get me thinking about the number of businesses out there that still don’t know just what a targeted leaflet distribution could do in terms of increasing awareness and, ultimately, bringing in more money. Surprise is indeed a regular reaction from our new customers, although the effectiveness of a distribution is no secret to the regulars who come back time and time again.

Here are some of the reasons why leaflet distribution is such an effective means of advertising – and particularly so in the hard times we’re all in at the moment.

A leaflet distribution helps you get your product or service in front of more people

Relatively speaking, I firmly believe that leaflet distribution is the most penetrating form of advertising out there for businesses – you’re actually getting your business in people’s hands, and if you’re including a sample, people can actually try out your product. The stats back this up to – industry research has shown that 66% of 15 to 34-year-olds acted positively after receiving a leaflet and 84% of householders claim to at least look at the leaflets they receive.

A leaflet distribution campaign gives you a tangible and extremely cost-effective return on your investment

We work with customers and businesses of all sizes, from your one man band handyman to the public and private sector, and they’re frequently surprised by how much we can give them for their money. Our distribution rates are the cheapest for leaflet distribution in Ipswich & Colchester, you won’t find anywhere else in the advertising world. If you combine that with our increasingly sophisticated targeting methods, we believe that’s a pretty unbeatable proposition for any business.

A leaflet distribution can be more accountable than ever before

Local advertisers can now receive a complete breakdown of what we’ve done for you on a door-by-door basis – an unprecedented level of accuracy for what is after all a generally large-scale means of advertising. If we’ve missed a street or even a door, you’ll know about it. We are hoping that such standards become the industry norm and we are looking to roll our service out into other areas of Suffolk & Essex as well as Ipswich & Colchester because accountability for everyone, from the distributors to us back in the office, is what we believe makes our campaigns a notch above the rest.

A leaflet distribution can be as small-scale as you want

Still unconvinced by leaflet distribution? That’s fine. You don’t have to start big. Test your campaign – and your leaflet – on a small area and you’ll soon get an idea of how it would work on a bigger scale. You can then decide whether to make adjustments (and we often find that the slightest change can make a big difference to campaign success), or simply roll it over a larger target area.

Invest in a properly planned leaflet distribution and it could well be the kick start your business needs at the moment.

Contact Target Leaflets for your Leaflet distribution in Ipswich, Suffolk, Essex & Colchester


Leaflet Distribution Tips

Find a Leaflet Distribution Company that offers a 100% GUARANTEE

At Target Leaflet Distribution we do exactly that, we offer a 100% Guarantee that your leaflets are being delivered, or your money back

The message
When designing your leaflet, always sell the benefits of the service or product you are offering. Let the reader feel an emotion tied to not having what you are selling. Ninety five percent of businesses make the mistake of selling a feature of their product instead of how it will enhance the life of the customer.

Before selling your product or service you need to establish what makes it sellable and unique.

Promotional literature should inspire and motivate the reader, and this means citing the benefits of your offering more prominently than its features. Customers will identify more readily with buying benefits than an extensive list of product or service specifications.

Potential customers will also want to know what differentiates your product or service from that of your competitors – and the more unique selling points (USPs) you offer, the more likely you are to sell it.

The leaflet
Knowing what size and colour to use to best describe your offerings can be tricky. One thing to always keep in mind is the use of space. People will generally glance over an advertisement to find trigger words if your leaflet is too cluttered.

The Season
Some businesses have a seasonal cycle with low points throughout the year. If you are just starting up and do not know your cycle you could be planning a poor campaign no matter what you do. It is important to know when customers are most likely to buy what you are selling and only by doing proper research can you know this.

Target Leaflets are an established leaflet distribution company located in Suffolk / Essex. We provide distribution to areas of Colchester, Essex, & Ipswich, Suffolk

Contact Target Leaflets for your Leaflet distribution in Ipswich & Colchester